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BizReport : August 10, 2010 Archive

August 10, 2010 Archive

Advertising archives | August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize video ad performance. >>

Ecommerce archives | August 10, 2010

Hearst's latest: one-stop shopping app

Last week it was a virtual dressing room, now Hearst Digital has launched another shopping exclusive: an iPhone app. Offered to readers of Redbook, one of Hearst's flagship publications, the app allows consumers to browse and shop from a single location as well as receive advice about fashion, beauty and product purchases. >>

Research archives | August 10, 2010

Big brands join gWallet's brand advisory board

Social marketing platform gWallet has a new offering for brand advertisers: an advisory board. The board, which includes faces from Yahoo, Universal McCann and Del Monte Foods, will offer insights for brands entering the social space. >>

Mobile Marketing | August 10, 2010

iPhone fever in U.K., Android in the wings

Android smartphones could well be on their way to "cool" status, despite a forecast that, by the end of 2012, one mobile device in every ten used in the U.K. will be an iPhone. >>

Social Marketing | August 10, 2010

Growth of Facebook in U.K. slows

New data from Hitwise shows Facebook's growth in the U.K. slowed slightly in July, particularly when compared with the huge increases in traffic witnessed over the past few years. However, while Google continues to attract the largest percentage of all U.K. Internet visits, Facebook trounces the search giant on page views. >>