Top 3 tips for marketing through content

Default Image

Over the past few years a plethora of content websites including Gather have cropped up on the Internet. They allow anyone to create content about just about anything. Before you go out and snap up some seemingly simple content creation accounts, however, remember that you are marketing not just putting words on a page. Here are Tom’s top three tips for marketing via content.

First, start with search. “There are about 15.9 billion searches run every month and a small percentage of customers looking for you and your competitors,” said Gerace. “Figure out your market opportunity by understanding how many searches, keywords and keyword phrases are related to what you do.”

Second, target the content you’ll create. “Content needs to be targeted to areas that align directly with your brand; where sufficient demand for your content will make content marketing worthwhile.”

Third, create the content. Utilize your marketing staff to create interesting content about a product or service. Don’t just put your press releases into blog post form, instead use the keywords and phrases you discovered in Tip #1 and build content around those keywords and phrases so that consumers can find you more easily.



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.