Report: Email boosts cross-channel sales

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lightspeed.jpgThe “Global Email Attitudes” survey found that nearly 60% of consumers who receive marketing email are more likely to make an in-store purchase.

Likewise only a small number of consumers said they would be less likely to go in-store to purchase because of a marketing email.

“There is a tremendous opportunity for brands to strategically connect email marketing to in-store, social networking and mobile channels to drive revenue, acquire new subscribers and importantly, connect the dots for cross-channel measurement and attribution,” said Simone Barratt, managing director at e-Dialog International.

A recent report from GetReponse found the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.

A Twitter button proved to be the most effective, increasing click-through rates by 40% but in order to garner the highest rates, around 55%, more than one social media button needed to be incorporated.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.