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BizReport : Social Marketing : July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.

by Helen Leggatt

seewhy logo.jpgIf you're not considering a foray into Facebook in the near future you're one of very few.

Of the 476 marketers surveyed by SeeWhy, over three-quarters (76%) plan to use Facebook to drive sales as part of their social media strategy.

Just 2% have no plans at all to use the social networking giant and 20% aren't sure.

So what are those who are planning to use Facebook going to use it for?

- 67% will use it to drive traffic to existing e-commerce websites

- 44% intend to use Facebook apps instead of micro-sites for specific promotions and launches

- 26% plan to build e-commerce apps on Facebook

A couple of months ago Facebook announced its Open Graph and Plug-ins and since then over 100,000 websites have implemented the "Like" button. Its success is partly down to how easy it is to add to a website. According to SeeWhy's survey 68% of online marketers have or plan to add Facebook's "Like" button to their websites.

"It's one line of HTML code that can be applied to any web page," said Charles Nicholls, SeeWhy founder and chief strategy officer, in a recent blog post. "Retailers have no reason not to do it - especially since it's free."

Tags: Facebook, marketing strategy, online marketer, social network, survey

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