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BizReport : July 7, 2010 Archive

July 7, 2010 Archive

Mobile Marketing | July 07, 2010

M-commerce: Are we there yet? Not by a long shot.

While mobile marketers boast the channel is the future of shopping, a recent report from Brandbank shows that there are a few hurdles to overcome before consumers are convinced. >>

Blogs & Content archives | July 07, 2010

Twitter makes foray into e-commerce as query volume grows

The micro-blogging platform continues to grow, as does the number of queries it handles each day. Newly announced figures put today's number of queries 33% higher than just a few months ago, a good trend to be on as Twitter dips its toes into e-commerce. >>

Email Marketing | July 07, 2010

Email marketing: The status quo isn't working

Subscriber permission is the foundation of online marketing, in particular email, according to a new report that encourages marketers to change their attitudes toward email marketing and concentrate on quality, not quantity. >>

Advertising archives | July 07, 2010

PointRoll, Oddcast partner for augmented reality

There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality. >>

Social Marketing | July 07, 2010

Report: Moms want brands to Tweet them

Between listening to their children chatter, running a household and working, many moms are looking for new ways to learn about products and services. And they're looking to Twitter to help them out. >>

Blogs & Content archives | July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription rather for online-only access to headlines and information. >>