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BizReport : Research archives : June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now responsible for about 20% of all mobile web browsing, a nice bump year over year and a potentially threatening move for Apple's i-devices.

by Kristina Knight

quantcast.pngAccording to the report, in 2009 Android devices were responsible for just 5% of mobile browsing in North America. During the same period, Apple's iPhone was responsible for about three-quarters of mobile browsing. For Q1 2010, Apple's share dropped to 59%. Perhaps of even greater importance is that for Q1 2010 Android's market share for mobile traffic increased by 12% while Apple's share dropped by 8%.

Blackberry and other mobile operating systems are responsible for just under 20% of mobile web browsing, but their shares during Q1 have also dropped by about 3%.

That is not to say that Apple's iPhone or iPad devices are quickly falling to the wayside. Taken into perspective, comScore reports that the bulk of mobile subscribers are still text messaging more than any other activity. According to comScore's Q1 numbers more than 60% of mobile subscribers are texting while less than 30% are browsing the mobile web or accessing social networks.

Researchers suggest that the swift uptick for Android devices is primarily because of Verizon's release of the Motorola Droid; this month Sprint is set to release their HTC Evo 4G Android device. We will have to wait and see what impact the Sprint device as on the market.

Tags: Android, Android deviced, Apple, comScore, iPad, iPhone, mobile marketing, mobile subscribers, mobile trends, Quantcast

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