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BizReport : June 22, 2010 Archive

June 22, 2010 Archive

Ecommerce archives | June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. >>

Social Marketing | June 22, 2010

Study: Socnets prompting ad-related actions

Consumers want to participate in life via their favorite brands. That, according to a recent Performics study which indicates that consumers are not only connecting with friends and family via social networks, but they are also connecting, contributing and sharing with their favorite brands. >>

Advertising archives | June 22, 2010

Report: 100% of gamers see in-game promos

When it comes to online gaming consumers may be more tuned into the game environment than researchers previously thought. When thinking about product placements on television, most consumers see the soda can or beer bottle but don't really engage. A new report from virtual currency platform Offerpal Media indicates than gamers are much more engaged with in-game promos. >>

Research archives | June 22, 2010

Online video: not just for UGC fans anymore

Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer the availability of broadband Internet connections is helping video grow into the mainstream online consciousness. >>

Email Marketing | June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates. >>

Ecommerce archives | June 22, 2010

World Cup, warmer weather boost online sales in U.K.

According to the latest IMRG Capgemini e-retail Sales Index, online sales in the U.K. saw a year-on-year rise of 22% in May - the fastest rate of increase in over two years. >>