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BizReport : June 14, 2010 Archive

June 14, 2010 Archive

Blogs & Content archives | June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up. >>

Internet | June 14, 2010

Online media buyers bogged down by admin

Earlier this year the American Association of Advertising Agencies (AAAA) released estimates that it costs twice as much to manage the placement of digital ads as compared to print and broadcast. A new survey has found digital media buying also takes more time and administration. >>

Ecommerce archives | June 14, 2010

Online shoppers demand hassle-free returns policies

New research in the U.K. demonstrates just how important a hassle-free returns policy is when it comes to keeping customers. Drop the ball (or package) and you'll likely be shunned by unhappy shoppers in the future, found Collect+. >>

Advertising archives | June 14, 2010

Study: B2Bers aren't naturally social. Does it matter?

Marketers have quickly discovered how important social networks are for engaging consumers, but when it comes to engaging other businesses many may be missing the boat. Why? Because less than half of B2B marketers are engaging with social platforms on a daily basis, and as research from the consumer standpoint has shown consumers are engaging with social sites. >>

Advertising archives | June 14, 2010

Zogby: Behavioral targeting in public consciousness in a bad way

No one wants to think they're being watched by Big Brother, and that is exactly how many consumers see behaviorally targeted advertising. According to a recent Zogy poll more than 80% of US consumers believe behaviorally targeting ads is 'an unfair business practice'. >>

Search Marketing | June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available. >>