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BizReport : June 1, 2010 Archive

June 1, 2010 Archive

Ecommerce archives | June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. >>

Trends & Ideas archives | June 01, 2010

Citrix: Businesses embrace iPads

The preliminary results of a survey by I.T. firm Citrix reveal that a large number of businesses expect to purchase iPads for their company and employees, and even more intend to support personal iPads. >>

Trends & Ideas archives | June 01, 2010

Extreme Gamers spend two days at it each week

Some people take things to the extreme - climbers, body-builders and even people who iron clothes - and now it's the turn of gamers. A new report from The NPD Group found that extreme gamers spend over 2 days each week gaming. >>

Research archives | June 01, 2010

Trends in couponing: Are you posed to take advantage?

When it comes to couponing too many marketers seem to still be stuck in the 1950s with their offers. Certainly $0.25 off offers are great, but today's consumers aren't just looking to save a few pennies from a roll of Bounty. They are looking for deals in all retail sectors and in their quest they may take a competitor's offer over yours unless you play your coupons right. Here are a few trends. >>

Social Marketing | June 01, 2010

RatePoint releases tools for Facebook optimization

A new suite of tools from online reputation management hub RatePoint may help small businesses engage more deeply with consumers. The tools are specifically made for the Facebook portal and give small businesses the ability to collect and promote product reviews throughout the social hub. >>

Advertising archives | June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in spending potential. The problem is that many marketers aren't sure how to target or gain the trust of these savvy shoppers. Enter the new Samosa Digital, a vertical online ad network. >>