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BizReport : Social Marketing : April 01, 2010

The state of online gaming in China

China's online games companies are growing fast, as is the country's online gaming market, and they're showing no signs of slowing. New data has just been released revealing China's online games market is set to almost triple in annual revenue over the next few years.

by Helen Leggatt

According (.pdf) to Niko Partners' recent "2010 Annual Review & Five-Year Forecast Report on China's Video Game Industry", the online games market is set to rise from 2009's $3.57 billion in revenues to $9.2 billion in the next four years.

The firm says there were 68 million online gamers in China at the end of 2009 and by 2014 that number should reach 141 million.

"While the global economic downturn hurt video game publishers in much of the world, China's online game industry reflected no pain in 2009, and gamers continued to embrace online games as the best inexpensive source of social entertainment available," said Lisa Cosmas Hanson, managing partner of Niko Partners.

Free games on social networking sites have seen a rise in popularity among Chinese gamers. Eighty-eight percent of those surveyed said they played social network-based games. Chinese gamers showed a preference for free-to-play games whereby any costs lies in the purchase of virtual goods.

Tags: China, online games, social games

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