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BizReport : Advertising archives : April 15, 2010

Tagman makes it simpler to track ad information

Placing an ad, no matter what kind of ad, is possibly the simplest aspect of online advertising. The hard parts come before placement - in the creative quarters - and after - in the metrics quarters. Tagging solution TagMan may help advertisers get a better grasp on the metrics of ads by giving them the ability to use a single ad tag to track and manage advertising units.

by Kristina Knight

Before getting worried that all of your tags will disappear and your site will de-index, TagMan won't replace all of your tags with a single tag. Rather, they use their one tag to house all of a brand's tags in a single place. This reduces page load time so consumers get the full effect of a website, offer or content more quickly.

By having a single tag to follow for tracking, marketers can save time and money. The single tag used by the platform gives online marketers the ability to track organic and paid search, affiliate sales, display ads, email campaigns and overall website analytics with one simple tag rather than using tags for each type of ad and website.

This month automaker Subaru and the Gatwick Airport signed on to use TagMan's technology to track their online campaigns.

Jon Baron, General Manager with Subaru said, "With all tags from all channels sitting in the same system, [we] can track the full customer journey and see which channel(s) delivered a particular user. This allows marketing attribution of credit/commission across all online channels."

Tags: advertising, advertising tags, online tags, TagMan, website tags

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