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BizReport : Ecommerce archives : April 27, 2010

Offspring to spend a little bit more on mom this year

Mothers everywhere can expect a little bit more money to be splashed out on them this coming Mother's Day, according to new research from the National Retail Federation and BIGResearch.

by Helen Leggatt

NRF logo.jpgDoting sons and daughters are expected to splash out $126.90 on their mothers this coming Mother's Day compared to last year's $123.89. Okay, so it's only an extra $3.01, but it's better than nothing.

According to the NRF research, many will put those dollars towards an extra sprig of foliage in the traditional bunch of flowers - a gift the majority (65.2%) will purchase. Others might spend it on an extra special bottle of wine as 51.8% intend taking their loved one out for brunch or dinner. The $3.01 might also help towards some nice wrapping for that jewelry 26.2% will purchase.

"After a few years of cutting back on their discretionary spending, consumers will open up their wallets a little bit more to celebrate the woman with the most important job in the world," said Phil Rist, EVP of strategic initiatives at BIGresearch.

Either way, $3.01 is at least an increase and total spending is expected to reach $14.6 billion.

So where will consumers head to spend their dollars? The research found that specialty stores will attract the most traffic (33.6%) closely followed by department (30.6%) and discount (30.4%) stores. Around 20% will head online.

Tags: consumer spending, Mother's Day

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