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BizReport : April 27, 2010 Archive

April 27, 2010 Archive

Ecommerce archives | April 27, 2010

Consumers put more faith in online product reviews

Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study. >>

Ecommerce archives | April 27, 2010

Offspring to spend a little bit more on mom this year

Mothers everywhere can expect a little bit more money to be splashed out on them this coming Mother's Day, according to new research from the National Retail Federation and BIGResearch. >>

Ecommerce archives | April 27, 2010

North Carolina offers online retailers sales tax amnesty

Less than a week after announced it was suing the state of North Caroline for demanding private information about its resident's purchases, the state has offered a deal to Internet retailers in the form of a tax amnesty. >>

Ecommerce archives | April 27, 2010

Merchants: Do you need third party sellers?

There is tough competition in the online marketplace, especially for non-CPG brands. Finding your unique store carrying Brand X bags, for example, is nearly impossible when there are 50 other storefronts offering the same thing to consumers. Third party marketplaces - such as Amazon, eBay, and even Google - can help etailers increase traffic and conversions. Here are a few tips from Mercent, a hub connecting etailers with third party sites. >>

Ecommerce archives | April 27, 2010

Study: Consumers abandon slow loading websites

A recent roll-out from Google makes it more important than ever to have a quickly loading website. The Google addition ranks websites from search queries based on page load time. That, along with more metrics showing that consumers click away from slow-loading sites should be a wake-up call for marketers. >>

Ecommerce archives | April 27, 2010

McAfee: Etailers need 'cautious' shoppers

When it comes to ecommerce, most brands are looking for more and more traffic. Traffic alone, however, isn't what etailers need according to a recent McAfee report. According to their Digital Window Shopping: The Long Journey to Buy report online brands need consumers who are slow to convert because those consumers are actually more likely to convert. >>