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BizReport : April 22, 2010 Archive

April 22, 2010 Archive

Trends & Ideas archives | April 22, 2010

KIT digital: Marketers eye video strategies on iPad

It hasn't taken long for the business community to consider developing strategies for the iPad. In fact, a recent survey found that over three-quarters of American business executives consider an iPad video strategy an important element of their business' future success. >>

Ecommerce archives | April 22, 2010

EU ruling goes in luxury brands' favor

The European Commission has revealed new anti-trust rules that give luxury brands greater control over the supply of their goods to online retailers. New rules have now been clarified and allow luxury brand owners to block online retailers that don't have a bricks-and-mortar outlet from distributing their products. >>

Social Marketing | April 22, 2010

Facebook 'Like' button to spread across Internet

For some time commentators have been speculating about Facebook's aspirations to "become" the Internet. These speculations may be being realized as Facebook, which is now nearing a monthly unique visitor count of 500 million, announces the expansion of its "Like" button to a multitude of popular sites across the Internet. >>

Advertising archives | April 22, 2010

Big-Screen ads engage consumer emotions

You know those ads on movie screens prior to the Coming Attractions and the Feature Presentation? Turns out they have more of an impact that many of us thought. A new report from the Cinema Advertising Council (CAC) found that ads at the cinema engage consumers' emotional responses, always a good thing. >>

Mobile Marketing | April 22, 2010

Two platforms offer mobile ad options

This may not be the Year of Mobile, but don't tell mobile marketing platforms. This week two new platforms roll out, both said to give mobile marketers better access to engaged and in-market consumers. >>

Ecommerce archives | April 22, 2010

Survey: Grocery shoppers are influenced online

When it comes to consumer packaged goods (CPG) or food purchases, many shoppers are influences by ads and information found online. A new survey from Burst Media found that online ads, coupons and sales promotions influence how and when consumers shop for products like food, books and CPG items. >>