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BizReport : March 24, 2010 Archive

March 24, 2010 Archive

Advertising archives | March 24, 2010

Google introduces 'search funnels' reporting feature for AdWords

Google has launched a new AdWords reporting feature that it says will enable advertisers to make better, more informed keyword, ad group and campaign decisions. >>

Blogs & Content archives | March 24, 2010

Eyetracking shows above-the-fold content gets most attention

Dr. Jakob Nielsen, a web usability expert, has recently concluded from new eyetracking analysis that the page fold remains an important consideration in webpage design, but isn't the be-all and end-all. >>

Search Marketing | March 24, 2010

Optimize your Google Sitelinks

Sitelinks can be powerful drivers of traffic. They enhance top listings on Google by including additional links to various destinations within a website. But do your Sitelinks accurately reflect what you want consumers to see? >>

Mobile Marketing | March 24, 2010

Millenial Media: Android ad impressions jump

2010 is shaping up to be a good year for Android based phones and the marketers using them to engage consumers. According to new research from Millenial Media ad impressions from Android phones showed a 25% jump in January 2010. Apple's iPhone showed a 39% share of impressions. >>

Blogs & Content archives | March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond to questions about them. >>

Research archives | March 24, 2010

Small Biz hopeful now that HIRE Act has passed

Although the economy may still appear gloomy to most businesses, some small businesses are showing signs of life - and optimism - thanks to the newly signed HIRE Act in the US. The act offers tax breaks to small businesses which make new hires in 2010. Over half of small businesses replying to a Manta survey about the act said they believe the incentives will help their businesses and that they will look at new hires this year. >>

Blogs & Content archives | March 24, 2010

comScore: iPad, e-Reader consumers want content

Don't look to the iPad to solely deliver more video consumers. According to research from comScore both Apple's iPad and the emerging e-Reader consumer base are most interested in consuming readable content on the devices, no surprise as most e-Readers offer very limited access to anything other than reading material. >>

Trends & Ideas archives | March 24, 2010

Study finds very few press releases contain multi-media elements

PR seems to have given multi-media the slip. According to new analysis from U.K. press release distribution firm RealWire, very few PR practitioners are using it to enhance their releases. >>