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BizReport : March 15, 2010 Archive

March 15, 2010 Archive

Mobile Marketing | March 15, 2010

Smartphone users want m-coupons

Here's something marketers don't hear every day - there's an audience out there ready and waiting for you to send them some marketing messages. According to new research by Compete, smartphone users want your m-coupons. >>

Law & Regulation | March 15, 2010

IC3 Annual Report: 2009 a good year for Internet scammers

Last year may have been hard for online businesses, but online scammers were raking it in, according to a report by the Internet Crime Complaint Center (IC3). >>

Mobile Marketing | March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news for marketers. >>

Loyalty Marketing | March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you altogether. That according to a recent report from the CMO Council. >>



Law & Regulation | March 15, 2010

British online shoppers should be read their rights

Despite being the savviest Internet shoppers and the biggest spenders in Europe, many British shoppers are unaware of their legal rights when purchasing online, according to a new U.K. government survey. >>

Research archives | March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. >>