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BizReport : March 11, 2010 Archive

March 11, 2010 Archive

Ecommerce archives | March 11, 2010

Sharp rise in online travel booking in China

China's online travel booking sector has seen a sharp rise in recent years. According to statistics from the China Internet Network Information Center (CNNIC), 30 million travelers made an online travel booking in 2009, up almost 78% year on year. >>

Ecommerce archives | March 11, 2010

MerchantCircle: Merchant confidence still low

Local marketers are beginning to see a gray area way at the back of the train tunnel that is consumer spending. Still, they are reluctant to believe that gray area is daylight and prefer to keep a tight fist around their wallets. According to the latest MerchantCircle Merchant Confidence Index confidence stands at about 60.5 on a scale of 100. >>

Advertising archives | March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. >>

Social Marketing | March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Ecommerce archives | March 11, 2010

User View: 97% of consumers research products online

Forget about direct mail or those :30 branded infomercials airing during daytime television. Consumers have changed how they research products: they are going online. According to new research from BIA/Kelsey Group 97% of consumers are now researching products and future purchases online. >>

Research archives | March 11, 2010

Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. >>