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BizReport : Research archives : February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments.

by Helen Leggatt

dialogue logo.gifAccording to the study findings 83% of British consumers currently receive reminders by post, despite many (67%) being happy to receive them via text alert. Just 3% of consumers currently receive text alerts, utilizing them to jog their memories for a variety of reasons.

It's not hard to see why 70% of respondents to Dialogue Communications' survey said they wanted more text alerts and would willingly opt in to such a service. Most mobile phone users have their device with them constantly so text alerts offer convenience. Others like the fact that they're ecologically friendly and for those using smartphones the alerts are easily added to Outlook or other calendar/diary apps.

Just over 80% of respondents said they would be interested in a customer service text call-back request function.

"The SMS phenomenon goes on, and here at Dialogue we are seeing a constant demand for innovative new applications," said Guiom Peersman, managing director of Dialogue Communications.

"People text all the time and the survey shows they are more than happy to use it beyond normal social networking. With 67% of our study participants happy to receive SMS reminders, and only 3% currently doing so, our findings show that service organizations now need to be aware of this need and respond to it."

Several recent studies have demonstrated the high use of text messaging in the U.K. including one by Ofcom which found it to be the second highest texting nation, second only to the U.S.

More recently, the Mobile Data Association released figures revealing that, on average, 11 billion text messages are sent each day in the U.K. alone.

Tags: Britain, customer service, mobile marketing, mobile phone, research, SMS, text messaging, U.K.

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