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BizReport : February 1, 2010 Archive

February 1, 2010 Archive

Research archives | February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. >>

Mobile Marketing | February 01, 2010

Brits send 11 million text messages per hour

When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm. >>

Advertising archives | February 01, 2010

Developing an integrated campaign? Here is how Dockers did it

Are you already making notes about the upcoming SuperBowl ad-fest in the US? Many marketers are, as the SuperBowl is known as much for cutting edge and different commercials as for the football action on the field. For the first time since 2002 American consumers will see a Dockers ad during the Super Bowl. >>

Blogs & Content archives | February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that daily newspaper readers, either online or off, is down to just two in five readers. >>

Research archives | February 01, 2010

Study: Podcasts reach unreachable consumers

Although podcasting has shown to be quite popular in niche markets, many marketers have not jumped into the fray. The results of a recent Edison Research and Association for Downloadable Media (ADM) study could change some marketers minds, however, because apparently consumers being reached by podcasting are unreachable in other formats. >>

Mobile Marketing | February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet. >>

Social Marketing | February 01, 2010

U.K. tourism agency turns to social media in run up to 2012 Olympic Games

Britain's national tourism agency is turning to social media to promote the country's history and culture in the run up to the 2012 Olympic Games. >>