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BizReport : Ecommerce archives : January 28, 2010

Report: Shopping habits run true online and offline

When it comes to shopping old habits die hard. And that means even online marketers need to take the 'old ways' into account. A new report from digital ad firm Eyeblaster sheds light on the trend. According to the report consumers' online shopping patterns mimic the habits of offline shoppers.

by Kristina Knight

For instance, if most consumers enter your brick-and-mortar store looking for a deal or because of a sales flyer then chances are most consumers landing in your ecommerce hub are looking for the same thing.

"For marketers, knowing that consumer habits online mirror the offline channel shows that the combination of display advertising and e-commerce resonates with the end user," said Gal Trifon, CEO and Co-founder at Eyeblaster.

Based on the 2009 Holiday Shopping Season the report found:

• Consumers are least likely to make purchases on the actual holiday(s)
• High spending days offline were the same as high spending days online
• Cyber Monday was a big shopping day offline as well as online
• Sales conversion reached the apex for 2009 the Monday following Christmas Day

Although these results were specifically based on holiday traffic and sales information, the results can be used to trend for a general ecommerce campaign, or for another high-spending holiday such as the upcoming Valentine's Day or Mother's Day holidays.

Tags: Eyeblaster, Holiday shoppers, online shopping, online spending, shopping data, shopping habits

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