Are you aware of the positives of negative keywords?

An often overlooked feature of keyword strategies is the use of negative keywords, yet getting them right can save money by preventing ads being displayed for irrelevant searches. In a nutshell, negative keywords are words or phrases that you do not want to trigger your ads.

For instance, a luxury hotel might want to add the words “cheap” or “basic” to their negative keyword list to ensure those looking for a bargain break aren’t displayed the ad, or a real estate agent that doesn’t deal with rentals might add “rent” or “lease” to their negative keyword list.

The Google Business Channel on YouTube has a comprehensive video explanation of how to use negative keywords to improve your ad account performance.

Another way in which to investigate which negative keywords are appropriate is to use Google’s “Wonderwheel“, as Keira Long explains on The Intergage Blog.