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BizReport : January 7, 2010 Archive

January 7, 2010 Archive

Mobile Marketing | January 07, 2010

Mobile location-based and gaming AR apps to soar in next few years

Augmented reality is a topic that is becoming more and more talked about in mobile marketing circles. A new report from Juniper Research predicts that the number of mobile downloads featuring augmented reality content is set to soar over the next few years with location-based and gaming applications at the forefront. >>

Email Marketing | January 07, 2010

Pivotal Veracity: The good, the bad and the ugly deliverability rates

It will come as no surprise to any email marketer that the number of emails blocked in the weeks leading up to Christmas, and during the ensuing sales, increased as online retailers crammed last minute delivery and discount offers into consumers' inboxes. But by how much? >>

Research archives | January 07, 2010

Reports: Video to expand in 2010

It is no secret that in 2009 online/mobile video became mainstream, but it may surprise some of you that video is expected to show another rapid expansion over the next year. According to reports from metrics firms comScore and Nielsen more American consumers are watching - and will continue - to watch and connect through video. >>

Blogs & Content archives | January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to be monetized and what isn't? A new report from NielsenWire shows the difference between monetizable and un-monetizable content. >>



Ecommerce archives | January 07, 2010

Holiday wrap: $29 billion spent online

The final 2009 Holiday Shopping Season numbers are in from comScore and they are beauties. Overall, researchers note that the ecommerce spend increased by 4% to reach $29.1 billion for the November/December shopping rush. Not bad considering that most firms were predicting the 2009 spend to at most reach 2008 levels; others predicted the '09 spend to decrease. >>