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BizReport : January 5, 2010 Archive

January 5, 2010 Archive

Social Marketing | January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100 brands who were deemed the most social during 2009. >>

Social Marketing | January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it? >>

Ecommerce archives | January 05, 2010

ForeSee Results: U.K. online retailers keeping customers satisfied

The U.K. may be experiencing the icy grip of winter but, according to the latest customer satisfaction survey from ForeSee Results, British online retailers can bask in the warm glow of contentment knowing they've been keeping their customers happy. >>

Research archives | January 05, 2010

How to do green marketing better

When it comes to reaching the consumer base many marketers have found cause marketing to be a big engager. Specifically, the green marketing cause. With so much attention in the news, schools and businesses about consumers becoming more conscious about the environment this should come as no surprise. Just how effective may be a surprise, though. >>



Email Marketing | January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates increasing by just over 5% (year over year). >>

Advertising archives | January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and that means marketers need to take stock of just what these measurements mean. >>