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BizReport : November 19, 2009 Archive

November 19, 2009 Archive

Blogs & Content archives | November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real goods - to friends and family. The proliferation of these opportunities comes with a few concerns, as well, that unsavory marketers will entice consumers into something they don't really want. >>

Email Marketing | November 19, 2009

Email continues to play large part in small business marketing

Sometimes it seems like the business world is leaving email behind for new channels such as social media and mobile. But, according to new research from email marketing services provider Campaigner, that's not necessarily the case, particularly among small businesses some of which are yet to embrace the medium. >>

Social Marketing | November 19, 2009

SocialTwist: Email is top online sharing channel

By analyzing over 10 million referrals, content-sharing widget developers SocialTwist uncovered some interesting facts on which channels are most being used by Internet users to share content. >>

Ecommerce archives | November 19, 2009

Many Brits plan to buy holiday gifts after Christmas

A survey of consumers in the U.K. has found that almost half will wait until the January sales to complete their festive shopping in order to bag a bargain. >>

Ecommerce archives | November 19, 2009

Ho-Ho-Humbug for etailers this holiday season?

Etailers hoping the upcoming holiday shopping rush will present a huge, well, present to their bottom lines this year may wind up with little more than coal in their registers. According to a recent Nielsen report the upcoming holiday season will likely reap only moderate benefits to etailers as consumers continue pinching pennies and whiling away more dough for the winter. >>

Advertising archives | November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests that video nearly doubles the ROI of non-video campaigns. >>

Social Marketing | November 19, 2009

Anchor Intelligence, Oodle partner for classified traffic solution

A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space realize better quality traffic. The partnership will utilize Anchor's ClearMark technology to classify traffic quality in the social space. >>