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BizReport : November 12, 2009 Archive

November 12, 2009 Archive

Mobile Marketing | November 12, 2009

'Control' and 'transparency' key to mobile marketing strategies

Brands that send unsolicited marketing messages to consumers' mobile phones are in grave danger of being cut-off and their reputations damaged, according to new research from the Direct Marketing Association. >>

Advertising archives | November 12, 2009

YouTube to test "skip" buttons in pre-roll ads

Much study predicts online video to be a key ad vehicle in the coming years, but the race is still on to find the "perfect storm" that will bolster the revenues of struggling video sites, including even the largest, YouTube. >>

Research archives | November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. However, no matter how much preparation goes into brand management, the unthinkable can sometimes happen so it is important to have plans in place to address problem issues quickly and efficiently. >>

Social Marketing | November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>