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BizReport : Mobile Marketing : October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just who is connected and who isn't.

by Kristina Knight

The report finds that women, teens and seniors are adopting mobile at rates much higher than men. Why should this be surprising? Because even though men were the early adopters with mobile, other demographics are quickly picking up market share. Which indicates that although men were eager for mobile in the beginning, now that the early-adopter phase is over other demographics seem more interested.

"As with other forms of Internet technology, more men were early-adopters of
the mobile Web and still make up a slightly larger presence today," ">commented
Chris Quick, client services manager, mobile media. "Now that the technology
is more mainstream, women are quickly embracing the benefits as 'connected consumers,'
tapping the convenience of Web access on mobile phones to network, browse the
latest shopping deals and get ideas for dinner, all while on the go."

The report finds that:

• Year over year, seniors showed the highest adoption levels at a 67% increase
• Teens increased their usage of the mobile web by 45% and are now out-pacing the growth of the total mobile online audience
• Still, there are more men on the mobile web overall

Recently the Pew Internet & American Life Study found that just over half (52%) of Americans have accessed the Web wirelessly - either through laptops, gaming consoles or mobile devices. Nearly one-third are connected via mobile devices to check email and social networks.

Tags: mobile, mobile advertising, mobile internet, mobile marketing, Nielsen Online, Pew Research

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