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BizReport : Ecommerce archives : September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a more seamless user experience.

by Kristina Knight

By integrating community with ecommerce brands obtain more ">control over their brand image, messages and can even better optimize product or category pages for a higher campaign ROI. This also gives consumers a deeper engagement because they can remain engaged with the brand in different realms.

"Existing review solutions don't offer a well developed community component, while existing social platforms don't integrate well with a product-centric e-commerce environment. With our new in-line integration capabilities, The Viewpoints Technology Platform does both well." Said Matthew Moog, President & CEO of Viewpoints Network. "By focusing on the blending of commerce, community and content, Viewpoints is helping clients focus on five important business goals: driving traffic, sales, loyalty, insight and service."

The platform allows consumers to create social profiles, upload pictures and connect with friends as well as social features such as blog creation, exchanging private messages and user tags. For brands, the platform places these social features and can include pricing information and points of purchase so that the consumer can purchase goods from a single interface.

Tags: consumer reviews, ecommerce, online community, online reviews, online shopping, product recommendations, social marketing, social networks, Viewpoints Network

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