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BizReport : Research archives : September 18, 2009

Digsby integrates Facebook to user desktops

Social marketers will be interested in a new release from dotSyntax's Digsby, which allows consumers to interact with Facebook feeds direct from their desktops. By allowing consumers to interact from the desktop should create a more engaged social audience, which advertisers crave.

by Kristina Knight

With the new platform Facebook consumers can post status updates, comment on friend's feeds or browse photo albums directly from the desktop. With more brand marketers creating branded social pages or offering branded virtual goods, this could push even more engagement between brands and consumers.

There is a MySpace quotient as well. Digsby has added MySpace IM to its supported protocols, allowing consumers to keep up with both MySpace and Facebook, as well as several other social networks, from a singular location.

Just how big are social networks becoming? According to the latest research from Nielsen Online, Facebook is now the fourth most-popular hub online, following Google, Microsoft and Yahoo. It is also the most-visited social network with 103 million unique users who spent more than 5 hours 45 minutes on-site in August. By comparison Google, the most visited website, has 149 million unique users who spend less than two hours on-site in August.

Nielsen's ">Three Screen Report shows that more than half of US consumers are going online while doing other tasks such as watching television. Consumers are spending more time with online video and mobile video as well as using the Internet - and social networks - to stay in contact with friends and family.

Jim O'Hara, President, Media Product Leadership, The Nielsen Company said, "The entire media universe is expanding so consumers are choosing to add elements to their media experience, rather than to replace them."

Tags: Digsby, Facebook, MySpace, Nielsen Online, social marketing, social networkers, social networks, social spending

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