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BizReport : September 1, 2009 Archive

September 1, 2009 Archive

Social Marketing | September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. >>

Research archives | September 01, 2009

Nielsen: Majority of Chinese travelers use Internet to plan trips abroad

The latest Nielsen China Outbound Travel Monitor survey found that the Internet is the hub that Chinese travelers turn to when planning their trips abroad. >>

Advertising archives | September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create and distribute video ads on Google's Content Network or through YouTube. >>

Blogs & Content archives | September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some marketers are turning away from possibly over-exposed mommy blogs in exchange for less known - and possibly hotter - daddy blogs. >>

Research archives | September 01, 2009

Study: Consumers still not keen on spending

Wall Street may be hopping, the stock market may be up but consumers still aren't buying. Literally. According to a new Harris Interactive Poll. According to the report more than three quarters of Americans have changed the way they spend by cutting back. Of those only about 24% have increased their spending in recent weeks as word that the economy is rebounding has begun to spread. >>