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BizReport : August 4, 2009 Archive

August 4, 2009 Archive

Social Marketing | August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares, too. >>

Advertising archives | August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. >>

Advertising archives | August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice. The offering, called Audience Relevant Messaging (ARM) serves individualized ads based on consumer interests and intent to purchase moves. >>

Research archives | August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35% of all online consumers are now watching online video content. >>