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BizReport : Social Marketing : July 09, 2009


Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location B. The consumer may not know which tweeter to follow on a regular basis. Enter a new aggregator tool from Archrival.

by Kristina Knight

Their Twitter Feed Aggregator Tool allows all of your tweeters to tweet from a single page - such as a Facebook page - so that consumers only need to follow one feed and marketers are assured that consumers are getting their messages.

"The Twitter Aggregation Tool is a simple way to consolidate tweets from a specified group of Twitter users," said Charles Hull, co-founder and president, Archrival. "With this economical tool, marketers can quickly add a tab or box to their Facebook Fan Page that will display a constantly updated stream of the Twitter users of your choice."

Consumers can grab the tweets or even group the tweets into different categories according to their interest.

The tool was created for the Red Bull energy drink brand, too allow their different sponsored athletes to tweet from a single location.






Tags: Facebook, social aggregator, social marketing, tweet aggregator, tweets, Twitter








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