BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research archives : July 07, 2009


Nielsen: Kids spending more time online

If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the biggest online demographic.

by Kristina Knight

According to the report there are more than 16 million kids (age 2 to 11) online, nearly 10% of the online universe, with boys and girls making up roughly equal portions of the split. This is an 18% increase over 2004. In fact, kids are now spending a big portion of their days online.

In 2004, kids spent about 7 hours each month online. Now, kids are spending more than 11 hours online, a 36% increase. Boys are spending more time online, but girls are consuming more content (consuming 9% more webpages than boys). However, boys are consuming more video content than girls. Boys are consuming 61% of video streams amongst children and are responsible for 57% of the time spent watching online video content.

This trend isn't just affecting the kids; parents are also changing some of their online habits. For instance, parents of online kids are more likely to buy things such as groceries online than the average adult.






Tags: children online, demographic research, Nielsen Online, online kids, online research, online video








Subscribe to BizReport






https://www.bizreport.com/2009/07/nielsen_kids_spending_more_time_online.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.