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BizReport : Research archives : July 07, 2009

Nielsen: Kids spending more time online

If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the biggest online demographic.

by Kristina Knight

According to the report there are more than 16 million kids (age 2 to 11) online, nearly 10% of the online universe, with boys and girls making up roughly equal portions of the split. This is an 18% increase over 2004. In fact, kids are now spending a big portion of their days online.

In 2004, kids spent about 7 hours each month online. Now, kids are spending more than 11 hours online, a 36% increase. Boys are spending more time online, but girls are consuming more content (consuming 9% more webpages than boys). However, boys are consuming more video content than girls. Boys are consuming 61% of video streams amongst children and are responsible for 57% of the time spent watching online video content.

This trend isn't just affecting the kids; parents are also changing some of their online habits. For instance, parents of online kids are more likely to buy things such as groceries online than the average adult.

Tags: children online, demographic research, Nielsen Online, online kids, online research, online video

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