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BizReport : Advertising archives : July 09, 2009

Dare Comics offers world's first perpetual ad online

Print media is moving online, and that includes comics. Dare Comics wants to maintain the spirit of pulp fiction's low-cost, high-readership heritage by attempting to offer it's comics online, for free, fully supported by advertising.

by Helen Leggatt

To kick off the launch, and to raise awareness of the comic titles amongst advertisers, Dare Comics is launching the first ever perpetual online advertisement. Even their method of sale is rather unique - the advertisement is being auctioned on eBay.

The current bid is $10,001.00, a bargain perhaps because, as Dare Comics notes in their eBay listing, "digital technology means that this advertisement could run for thousands of years".

"The Internet is changing traditional business models and presents tremendous scope for innovation. Offering this unique advert is a great way to celebrate this change. It seemed natural to use eBay, one of the Internet's original innovators, to handle the sale," said Dare Comics founder, Adam Hamdy.

The winning bidder's ad will appear in all of Dare's titles and the specifications can be found in the media pack for their "The Hunter" title.

"Our per-issue readership now rivals the big two comic publishers and continues to grow rapidly. The Internet offers almost unlimited potential and is a great way to engage readers who may never have picked up a comic book before," added Hamdy.

Tags: ad-supported, Dare Comics, online advertising, online pulp fiction, perpetual ad, The Hunter

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