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BizReport : July 9, 2009 Archive

July 9, 2009 Archive

Advertising archives | July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour after being served a retargeted ad. >>

Research archives | July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In fact, the report finds that consumers are finding online video as entertaining and engaging as traditional Television spots in some cases. >>

Advertising archives | July 09, 2009

Dare Comics offers world's first perpetual ad online

Print media is moving online, and that includes comics. Dare Comics wants to maintain the spirit of pulp fiction's low-cost, high-readership heritage by attempting to offer it's comics online, for free, fully supported by advertising. >>

Advertising archives | July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10% this year. The new forecast revamps a similar forecast from April, when experts predicted the spend would increase by just over 8%. >>

Advertising archives | July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world. >>

Social Marketing | July 09, 2009

Too many Tweets? Aggregate them

If you've got more than one person Tweeting your deals, tidbits or information you may be doing more harm than good. Say President A is Tweeting about deals for Location A but Marketer B is tweeting upcoming information from Location B. The consumer may not know which tweeter to follow on a regular basis. Enter a new aggregator tool from Archrival. >>