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BizReport : Search Marketing : April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.

by Kristina Knight

Researchers found that search marketers pushed more of their ad budgets into search efforts in March, however in January marketers pulled about 14% of their budgets from search before increasing search budgets by about 11% (year over year) in March.

"Marketers pulled back on their spend in the first two months of the quarter, but the increase in paid search spend in March compared with this time last year shows marketers still have confidence in search marketing as a key driver of revenue and customer acquisitions," said Roger Barnette, President of SearchIgnite. "The current economic environment continues to challenge marketers to get more value out of their advertising dollars and search is still the best, most cost-efficient vehicle for driving revenue."

Meanwhile comScore reports that Google still holds a strong lead in search. According to their newest figures Google accounted for a 63% share of searches in March (9.1 million search queries), followed by Yahoo (20% share, 2.9 million queries) and Microsoft sites (8% share, 1.19 million search queries).

Tags: Google, Microsoft, paid search, search engines, search marketing, SearchIgnite, Yahoo

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