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BizReport : Social Marketing : April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so.

by Helen Leggatt

pizza hut.jpgIt appears the social media flavor of the month is pizza. First we were served up helpings of nausea-inducing user-generated video of Domino's staff perverting pizza toppings and now Pizza Hut is adding an extra ingredient to its marketing department - a Twintern.

Whether it's a marketing stunt or a serious foray into social media marketing, the three month Twinternship is real. Pizza Hut has this week announced they are looking to recruit a Twitterer to keep pizza-munching fans up-to-date with the goings on at the restaurant chain.

Responsibilities will include sharing company insights and experiences via social media such as Twitter, Facebook, blogs and YouTube plus working on PR programmes. Twinterns will also be expected to attend ad shoots, marketing meetings and other corporate events while keeping an eye out for quirky content to share with fans.

A recent study by's Michael Stelzner found that the more experienced a business is with social media, the more time is given over to its implementation and management.

"Social media marketing is an engagement with online communities to generate exposure, opportunity and sales," said Stelzner, "and the real shocker is that experienced folks are investing more than 20 hours each week with social media."

It will be interesting to see whether the Twinternship develops into a permanent position as Pizza Hut realizes the power social media can have when it is afforded the necessary time and commitment.

Tags: blogs, Domino's Pizza, Facebook, fans, Michael Stelzner, Pizza Hut, social media, Twintern, Twinternship, Twitter

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