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BizReport : Social Marketing : April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise.

by Helen Leggatt

Harris' recent poll found that just over half (51%) of Americans do not have a Twitter, Facebook or MySpace account, despite the high profile coverage these sites have been getting in the media.

Businesses are jumping on the social media bandwagon, worried they aren't where the crowds are, but it appears that not everyone is flocking to Twitter. In fact, despite media hype, Harris' poll found just 5% of Americans using it.

And while many (48%) do have Facebook and MySpace accounts, just 16% update them at least once a day.

"The media may be all abuzz about Twittering, but mainstream America is not hopping on the same bandwagon," said Harris Interactive in a recent announcement. "While the younger age groups are all about the social network sites, they haven't yet migrated to Twitter. The question is will they or won't they? If they had found it before the media had, there is a stronger possibility they would be increasing their usage, but they may already be looking for the next big thing - before it becomes a media darling."

Tags: Facebook, MySpace, social media, social networking, Twitter

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