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BizReport : April 22, 2009 Archive

April 22, 2009 Archive

Advertising archives | April 22, 2009

Internet radio making waves

The online radio airwaves have been hotting up recently with reports of big increases in audience size and growth in revenues. This month, Internet radio ad company TargetSpot announced partnerships with ten new networks. >>

Social Marketing | April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau. >>

Advertising archives | April 22, 2009

comScore: Canada has most online video viewers

Marketers looking for the best audience for that next online video campaign should look North. According to a new report from metrics firm comScore Canada is the global leader for time spent watching online video. The report found that Canadian viewers watched an average of 10 hours of online video content in February 2009. >>

Advertising archives | April 22, 2009

Study: TV viewers multitask online

If you're still advertising on television only this study could be a wake-up call. According to new research from Integrated Media Measurement, Inc. viewers who watch Primetime television are going online during the same time period. This overlapping has the potential to be a big revenue boost for marketers operating cross-platform campaigns between television and online avenues. >>



Social Marketing | April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise. >>