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BizReport : April 20, 2009 Archive

April 20, 2009 Archive

Mobile Marketing | April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market. >>

Advertising archives | April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus. >>

Mobile Marketing | April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games. >>

Advertising archives | April 20, 2009

FetchBack sequences retargeted ads

Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence. >>

Blogs & Content archives | April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of consumers are familiar with a custom publication and more than 66% report finding the information provided in custom publications to be helpful in making purchasing decisions. >>