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BizReport : April 8, 2009 Archive

April 8, 2009 Archive

Advertising archives | April 08, 2009

British Internet users realize free means ads

KPMG has published a report that found British Internet users are 'happy' to watch ads online or on their mobile as long as they can get content such as music or video for free. >>

Social Marketing | April 08, 2009

Facebook passes 200 million user milestone

Just three months after hitting the 150 million user milestone in January, social networking behemoth Facebook has grown to over 200 million users thanks, in part, to a surge in social networking seniors. >>

Research archives | April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest percentage share for any online activity. >>

Advertising archives | April 08, 2009

Lotame: Online ad pricing may need adjustment

A new report from targeted advertising platform Lotame should have marketers rethinking their advertising strategy. Researchers have found that, contrary to popular belief, all online ad units are not created equally - and should not be sold at a flat rate across the board. >>

Advertising archives | April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on were twice as likely to make a same day purchase than those seeing an ad on other portal homepages. >>