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BizReport : Search Marketing : March 11, 2009

SearchIgnite feature marries SEO rankings, performance reports with paid search

Search engine optimization continues to see an upswing as marketers try all of their options to create better conversions. A new tool could help marketers keep a better eye on SEO campaigns because it integrates SEO rankings and performance reports with paid search.

by Kristina Knight

In a recent study SearchIgnite found that natural/organic clicks were nearly 20% higher on days when paid search ads were running. Total conversions and revenue on paid and organic terms as well. Researchers further found that for each $1 spent on a paid search campaign the incremental return was 900% higher when paid ads were running.

The new tool helps marketers to quantify exactly what is happening throughout the run of a paid search campaign by giving them a graph which tracks consumer actions and revenue on paid search, paid inclusion and organic search campaigns. By having this information at their fingertips marketers can see how these areas of search marketing are feeding off of one another.

The key with any online ad campaign is metrics. By knowing how consumers are engaging with paid and organic ads on any given day marketers can predict how they will act in the future, giving the potential for a much higher campaign ROI.

Tags: paid search, search engine optimization, search marketing, SearchIgnite, SEO

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