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BizReport : Social Marketing : March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2.

by Helen Leggatt

twitter logo.jpgThe survey found that 17% of SMBs in the U.K. are now using Twitter as part of their business communication strategy. Many are newcomers to the social environment that limits messages to just 140 characters - 28% had only been account holders for the last four weeks.

Three-quarters of the 500 SMBs surveyed for the O2 research were using Twitter to market products while 42% used the channel to keep in contact with customers and suppliers. Another 34% used Twitter to keep an eye on the competition.

Cost-cutting was cited as the biggest benefit of tweeting by two-thirds of those surveyed, with 16% claiming they had saved up to £5,000 (US$7,300) since signing up.

"The way small businesses are using Twitter is a great example of how the community is embracing new technologies in order to adapt and survive in the current economic climate," said head of small business marketing at O2, Simon Devonshire.

Hitwise recently released data that showed traffic to Twitter exceeded that of Britain's most popular newspaper sites.

Tags: business communication, competition, cost-cutting, product marketing, SMEs, social environment, tweets, Twitter, U.K.

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