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BizReport : March 20, 2009 Archive

March 20, 2009 Archive

Research archives | March 20, 2009

Report: U.S. SMBs to change spending habits

A new study shows that SMBs across the U.S. are spending an increasingly significant wedge of their marketing budget online, a trend which is set to continue. >>

Social Marketing | March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. >>

Viral Marketing | March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in favor of paying for this type of content. >>

Advertising archives | March 20, 2009

Burst Media's adConductor helps build reach

A new inventory exchange program from Burst Media's adConductor helps publishers, advertisers and advertising networks quickly build reach amongst consumers. The platform gives online properties the ability to serve billions of ad impressions monthly without meeting a required commitment or seating. >>

Advertising archives | March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. >>