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BizReport : March 19, 2009 Archive

March 19, 2009 Archive

Internet | March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community engagement". >>

Advertising archives | March 19, 2009

Adfusion: Brand-focused storytelling popular with consumers

When article-based ad network Adfusion asked consumers whether they were likely to read and act upon articles that contained brand and product information, the results were surprising - many said they would. >>

Advertising archives | March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase intent. >>

Advertising archives | March 19, 2009

Report: Online consumers respond to athlete endorsements

Although sponsoring sporting events has been shown to turn off consumers, having an athlete endorse a single product is still a smart advertising move. According to a recent Insight Express report celebrity endorsements are still relevant to the masses. >>



Blogs & Content archives | March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With so many consumers interacting on a social level marketers need to be there, too. >>

Search Marketing | March 19, 2009

Doclix launches ad network publicly

After beta testing to a controlled group of advertisers last December Doclix is now launching it's new pay per click ad network to the public. Called AdSide, the new network offers PPC markters the ability to target consumers through user activated text ads. >>