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BizReport : Social Marketing : February 03, 2009

Report: Facebook users more engaged than MySpacers

MySpace may still have more name recognition than Facebook but Facebook now has one ranking that MySpace is likely to want: engagement time. According to the latest data from Nielsen Online Facebook users are more engaged with the site than MySpace users.

by Kristina Knight

Researchers found that in 2008 the 150 million Facebook users spent more than two hours on-site while MySpace users spent just over 90 minutes on-site.

Why does time spent on-site matter? Because the longer a consumer stays on-site the better the chances that they are paying close attention to site content - and advertising.

In September 2008 Hitwise found similar changes with MySpace's market share dropping by about 10% and Facebook's share increasing by about 50%.

Because consumers on social networks are interested in connecting with new contacts or staying in touch with old friends and family, the consumer base is more likely to be paying close attention - or being more engaged. The higher the engagement level is the more likely a consumer will move into the conversion range. As more applications are added to social networks and as social consumers add more widgets and content creators to their profile pages marketers will have even more chances to engage with consumers.

Tags: Facebook, MySpace, Nielsen Online, social marketing, social networking

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