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BizReport : Social Marketing : February 19, 2009


Economy down, LinkedIn visits up

In what appears to be a reaction to the current financial climate and seemingly relentless news about layoffs, traffic to the professional networking site LinkedIn surged last month, reports comScore.

by Helen Leggatt

linkedin logo.gifLinkedIn's unique visitors rose from 6.3 million in December, 2008, to 7.7 million in January, a 22% increase, reports TechCrunch. Layoffs and job insecurity are no doubt driving growth, coupled with the 'new-start' effect that New Year triggers.

Not only are more people using LinkedIn, but users are spending more time on the site, too. In January, 96.8 million total minutes were spent online, over double December's 47.6 million.

No doubt many were honing their resumes, turning up their networking efforts and collecting recommendations to improve their appeal in an increasingly competitive market. In fact, comScore found that recommendations, or references, were up 65% in January.

Steven Tylock predicted the growth back in December, after noting similar growth in LinkedIn users when the financial crisis was announced in October, particularly among investment banking personnel. Writing in his blog, The LinkedIn Personal Trainer, he explains how he knew that LinkedIn figures would show a marked uptick.






Tags: economy, layoffs, LinkedIn, networking, professional networking, recommendations, resumes, Steven Tylock, unique visitors








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