comScore: Online video increases 13%

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Google sites, including YouTube, continue to draw in the most consumers with more than 5.9 billion videos served, a 41% market share. Just how dominant are Google sites? Fox Interactive Media ranked a distant second by serving 4.4 million videos, a 3% market share. Rounding out the top five were Yahoo Sites (3.3 million videos, 2.3% share), Viacom Digital (2.9 million videos, 2% share) and Microsoft Sites (2.47 million videos, 1.7% share).

Other interesting findings include:

• Just over three-quarters of Americans watched an online video clip in December 2008
• More than 300 minutes of video were watched, on average, per viewer
• The average video clip continues to be short, coming in at around 3.2 minutes in length
• viewers seem to watch longer clips; the average clip time for Hulu is just over 10 minutes, not surprising since the site has begun releasing full-length episodes of Primetime and Daytime television shows



Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.