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BizReport : February 20, 2009 Archive

February 20, 2009 Archive

Advertising archives | February 20, 2009

Survey: Consumers receptive to ads while online shopping

New research has found consumers prefer to be served ads while conducting activities related to e-commerce such as researching products or shopping online. >>

Research archives | February 20, 2009

Burst Media: Consumers remain concerned about online privacy

Advertisers must be transparent about their privacy policies and do all they can to alleviate consumer concerns about their online privacy, concludes Burst Media after a recent survey found the majority of web browsers worry about the safety of their personal information. >>

Email Marketing | February 20, 2009

Travel consumers respond to permission-based email

Travel consumers have a more favorable opinion of travel companies that send them permission-based emails, found a survey Epsilon, and were more likely to buy from those companies. >>

Advertising archives | February 20, 2009

PointRoll launches AdControl

Rich media provider PointRoll has launched a new tool to help rich media advertisers keep a stronger grip on their campaigns and brand. Called AdControl, the new platform offers brand marketers the ability to produce and deliver rich media display ads in real time while at the same time making the most of campaign budgets and the performance of the ads. >>



Mobile Marketing | February 20, 2009

Tellabs: Mobile connectivity seen as necessary

Here's the best reason yet to get into mobile marketing: according to a recent study by Tellabs mobile data services, specifically Internet connectivity, are seen as necessities by consumers. Researchers found that what used to be considered a luxury is fast becoming mandatory for US consumers. Further, researchers note that email, MMS and photo uploading from cellphones is becoming mandatory as well. >>