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BizReport : Advertising archives : January 20, 2009

Google shelves Print Ads

Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads, advertisers could go online and bid on the excess ad inventory of daily newspapers, giving them a much-needed revenue boost.

by Helen Leggatt

But that's all coming to an end, as Google this week announced they are shelving Google Print Ads at the end of February this year. According to Spencer Spinnell, director of Google Print Ads, the product has not performed as well as expected nor made the impact the search company wanted, despite partnering with 800 or so U.S. newspapers.

However, Google remains committed to working with print publishers and newspaper companies, according to a recent blog post.

"We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy," wrote Spinnell. "We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space."

Advertisers with campaigns already booked will have their ads placed through March 31, 2008, advised the company.

Tags: ad inventory, Google, newspapers, online advertising, Print Ads

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