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BizReport : Viral Marketing : January 20, 2009

DIY: Spotmixer and Google partner for self-serve video ads

A new platform makes it simple for marketers with smaller budgets to produce unique video ads with exposure to consumers watching GoogleTV. Spotmixer and Google have partnered for the program which allows marketers to create their own video ads.

by Kristina Knight

spotmixer.jpgOne True Media is the parent company of Spotmixer. The ads will be distributed through GoogleTV and are created based on the already existing AdWords campaigns which are being run by the advertiser. Even though the ads are based on AdWords campaigns, the platform is set up to ensure that Company A's ads will not be replicas of Company B's.

The service is free. Since September Google has been beta testing the video widget platform, which is free to use. The platform allows marketers to delve into the video advertising market with less risk than buying traditional cable to television advertising.

To create an ad, the marketer simply logs in to their AdWords account to set up the video ad.

For marketers with smaller budgets this is a good solution, but simply marketers should not ignore the cardinal rules of video marketing: shorter ads are better, the ads must be relevant and there must be a call to action. Rather than thinking too far outside the box to come up with a 'Super Bowl' type ad, marketers should stick to the basics the first few times out - tell consumers about the product, point them to a website or phone number and call the consumer to act on the ad itself.

Tags: Google, online video, Spotmixer, video advertising

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